Red for life
The brief was to create a logo for the Levi’s® Red for Life program for HIV education and support.

In Africa, HIV prevalence is particularly devastating. Recent studies estimate that 1 in every 10 people are HIV positive in South Africa; and in certain age and race groups, that figure is far worse. 

Over the last 8 years, the Levi’s® Red For Life program has distributed over 1.6 million Levi’s® branded condoms. Together with their NGO partner New Start, they have currently brought HIV testing to over 540,000 people... a number that continues to grow.

I developed this logo with
King James RSVP, Cape Town.

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