I believe good design and advertising can do much more than simply create awareness - it can change perceptions and solve problems of any magnitude. When the right idea, visual language and tone of voice combine and applied through the right channels, I believe good design can achieve almost anything.

With my background working in large multinational advertising agencies, I have had the privilege of working with some of the world's biggest consumer brands, corporate entities and charity partners. This has enabled me to develop skills in international brand identity systems through to art directing campaigns for products and issues I am truly passionate about.

I currently work as a senior designer at Langland, an advertising agency which is part of The Publicis Groupe, where I help develop various international social awareness and wellness campaigns. I am also a founding board member and creative director for Égalité, the Publicis Groupe LGBTQI group aimed at fostering better representation of marginalised audiences in advertising.

My past experience includes assisting the development of a new set of galleries for The Royal museum of Scotland, campaigns for Marques Almeida, COS and various other international fashion brands. Before coming to the UK I was part of the Corporate Image Department of Truworths, a large South African fashion retailer and worked for various specialised design studios developing wine labels, festival campaigns and luxury brand identities and packaging.


Work experience

→ Board member and creative director
Égalité, London, 2016 – present

→ Senior designer
Langland, Windsor, 2012 – present

→ Art direction and design
Marques’ Almeida, London, 2012 – 2013

→ Senior designer
Ralph Appelbaum Assoc., London, 2010 – April 2011

→ Illustration collaboration

Andrea Crews, Paris, 2010

→ Illustration collaboration

COS, London, 2010

→ Senior designer

Truworths, Cape Town, 2006 – 2008

→ Designer

Room 13, Cape Town, 2004 – 2006

→ Designer

At Pace, Cape Town, 2005

Featured

→  Creative Review
, April. 2015
→  Computer Arts, Print & digital issue, March. 2015 
→  Computer Arts, Illustration annual compendium, 
Feb. 2013
→  Colette, colette.fr, Jul. 2010
→  Grafikmag.com, Apr. 2010
→  FFFFOUND, Apr. 2010
→ COS, cosstores.com, Feb. 2010


Awards

→  Cannes Lions Health Silver 2016, Integrated brand
→  Cannes Lions Health Bronze x 2 2015,  Film idents
→  Cannes Lions Health Bronze 2014, Integrated campaign
→  Silver Clio Health 2013,  Integrated campaign
→  Bronze Clio Health 2013, Integrated campaign
→  Bronze Clio Health 2013,  Integrated campaign


Say hi.
me@pieterdegroot.com