I’m a South African graphic designer living and working in London.
I see my career as a journey that leads me to working within a variety of different design aesthetics and approaches, depending on who I work with and where.
I strive to utilise and expand my visual, creative and conceptual ability on a constant basis.
While fashion is not exclusively my focus it remains a constant source of inspiration and one of the main areas of interest for me as a visual person.
I believe that a strong concept and idea is always a good place to start and that the most important thing is to have fun doing what you love.
All work featured Copyright © Pieter de Groot unless otherwise stated.